Brits are a nation of appliance addicts


According to research by, us Brits are more than a little tech-reliant, using up to 10 appliances per day. The most commonly used are the TV, kettle and microwave. What’s more, the average UK adult owns 19 appliances with a total value of £5,579. The data also shows that the majority of UK households underestimate their appliance usage, as 78% believe they use less than five appliances each day.

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When quizzed on which appliances they used every day, respondents cited the TV, the kettle and the microwave as the three most common. Tumble dryers, temperature appliances (such as air conditioners and electric heaters) and bread makers are the appliances used least regularly.

“Appliances are there to make our lives easier, and British consumers are clearly embracing that,” confirms Mark Kelly, marketing manager at Appliances Direct. “We’re addicted to looking for the easiest option – we don’t want to do chores. They’re used to enhance our life in so many ways, in and out of the kitchen.

“Sales of robotic vacuum cleaners and mops have sky rocketed in recent years, and we’re seeing a constant growth in sales of dishwashers, which correlates with the findings we’re seeing here. Time-poor Britons are always on the lookout for solutions to make cooking, housework and entertaining the family more efficient, and advances in technology mean there are more appliances on the market to help them achieve this.”

3) Lifestyle

The biggest appliance addicts can be found in Birmingham, where the average appliance usage per day rose to 12, compared to those in Bristol, who use just six.

The top 10 most regularly used appliances, other than the fridge/freezer are:

1. TV
2. Kettle
3. Microwave
4. Toaster
5. Coffee machine
6. Dishwasher
7. Washing machine
8. Juicer or smoothie maker
9. Hair appliances
10. Vacuum cleaner

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All appliances available from AppliancesDirect

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About Hayley Gilbert

Hayley Gilbert is a freelance interiors journalist with 20 years’ experience in the industry. Specialising in all things kitchens, Hayley has contributed to a wide range of consumer titles such as Beautiful Kitchens, EKBB, KBB, Grand Designs, House Beautiful and Ideal Home, as well as national newspapers including The Sunday Times.... @HaylGilbert /

  Email:  Hayley Gilbert


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