New deVOL Showroom by Helen Parker


Helen Parker is the designer responsible for the unique and dramatic looks that epitomise the deVOL style.

She is a multi-tasker, originating all the designs for every deVOL showroom, including their most recent, St John’s Square in Clerkenwell.

Helen is also working and collaborating on new projects, accessories and the beautiful brochures and imagery.


deVOL's St John's Square Showroom

Q: What did you want to achieve when finalising the design of the new showroom?

My overriding desire for the new showroom was for it to be a little different from our normal look and to do justice to the style and age of the building. I wanted to create a feeling of walking into someone’s kitchen and home rather than walking into a showroom, I wanted it to feel special and comfortable and rich with colours and textures. I also had to bear in mind that the deVOL look is quite simple and not to stray too far from the look everyone loves. I was very influenced by our Peckham Rye kitchen, its’ completely new feel was such a big hit with our customers that I felt maybe it was time to be brave and step outside our comfort zone.

deVOL's St John's Square Showroom

Q: Explain the reasons behind the choices of cabinetry and work surfaces …

I wanted to create an ‘English Eccentric’ feel, something that was a little more quirky than our Shaker Showroom. We decided to have our Classic English furniture as the main feature. This Georgian-style bespoke furniture is perfect for this type of building, with large well-proportioned cupboards that have a substantial and classic elegance. I also wanted to incorporate some of our new products into the design, introduce some new colours and be a little more daring.

deVOL's St John's Square Showroom

Q: What design elements do you think make the scheme so successful?

I have enjoyed getting to know a little more about the East End of London and am keen to learn about styles and colours and incorporate this knowledge into our new house. I visited Malplaquet House in Mile End, East London a year ago. It left a big impression on me and made me want more than ever to create authentic, uncontrived interiors with soul, history and layers of interest. I have a lot to learn but I’m loving the challenge!

deVOL's St John's Square Showroom

Q: What is your best advice for someone who may be planning a new kitchen?

Think about the style of your property and try to incorporate this into your choice of kitchen supplier and the design. This doesn’t mean if it’s a modern house have a modern kitchen because mixing old and new works. What it means is be sympathetic to your house and its style. I love old houses with incredibly simple modern kitchens, I also love stark simple buildings with a few select and even ornate vintage pieces. Unfortunately most people live in more normal properties and need the usual plethora of items in their kitchen, but they should still think about the age of their property and the proportions of the room. Some styles look great in a magazine but just don’t translate well into a small family kitchen which needs to work hard and look good for years to come. So be prepared to sacrifice a little along the way, whether it be storage or an additional appliance to get a cohesive kitchen space that is a pleasure to be in.

deVOL's St John's Square Showroom

Cabinets: The Classic English Kitchen by deVOL; prices start from £25,000 & The Real Shaker Kitchen by deVOL (island and pot cupboards), prices start from £12,000

Paint: deVOL’s Clerkenwell Blue and a bespoke colour similar to Drop Cloth by Farrow & Ball.

Work Surfaces: Nero Absoluto Granite & Honed Carrara Marble on the island

Knobs and handles: Bella Bras knobs & catches, Classic Brass cupboard pulls and deVOL’s handmade Aged Brass cup handles

Taps: deVOL Aged Brass Ionian Taps, £460 and Aged Brass Pot Filler Tap, £540, both made in collaboration with Perrin & Rowe

deVOL's St John's Square Showroom

Sink: Shaws of Darwen Bowland 800 single sink

Range cooker: 1216mm Wolf dual fuel range with griddle

Lighting: Handmade deVOL Crackle Glaze Ceramic Pendants, £150 hanging above the island; Vintage metal wall lights in ‘Bramley Old Brewer’s Brass’ from Dowsing & Reynolds; Antique chandelier hanging above the fire

Flooring: Original wooden floorboards

Tiles: Handmade green tiles by deVOL, approximately 23.5cm (w) x 15.5cm (h)

Stool: The Bum Stool by deVOL

Stove: 100KC stove by Esse

deVOL's St John's Square Showroom

We Love: The vivid colours of the tiles and the brass handle, knob and catch details. Perfectly inspiring and influential …

deVOL's St John's Square ShowroomdeVOL's St John's Square Showroom

Visit the showroom:

36 St. John’s Square




deVOL's St John's Square Showroom

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About Linda Parker

Interiors & Lifestyle Writer and Content Provider, who is currently extremely keen on rationalising storage spaces and decluttering her home to accomodate the ever-expanding collection of house plants...

  Email:  Linda Parker


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